Nothing More bassist Daniel Oliver explained this song's meaning: "It points out the fact that there are people that make money, and their sole job is to change your mind and your behavior, for whatever they want," he said. "And I do think there's an evil in that alone, let alone when you combine it with something that's supremely wrapped around vanity and things like that, where you have kids whose self image is based on television and not based on the family system."
"Or you see relationships being based off sex and lust and no longer about a personal connection between two people," Oliver added. "'Cause a lot of times, it seems like people are kind of sold a personal connection in themselves and in anything for just some menial bullcrap they see on TV."
The song starts off with a sample of the "I want my MTV" line from Dire Straits "Money For Nothing."
The Prince-penned "Manic Monday" was the first song The Bangles heard coming from a car radio, but "Eternal Flame" is closest to Susanna's heart, perhaps because she sang it in "various states of undress."