When New Kids On The Block faded away in the early '90s, it seemed like boy bands were done and buried. But then Backstreet Boys came along with "Quit Playing Games (With My Heart)
" in 1997 to revive the genre. Their competition was 'N Sync, which like Backstreet Boys was an American act that tested the waters in Europe first, releasing "I Want You Back" as a single there in 1996. When it rose to #5 in the UK in February 1997, it was proof of concept, and in 1998 their first album was issued in America and "I Want You Back" released there as a single, climbing to #13 in May 1998. Boy bands were indeed back, but they didn't strike to the heart of pop culture until 1999 when Backstreet Boys released their Millennium
album. 'N Sync answered with their second album, No Strings Attached
, in 2000, the year we reached peak boy band in America.