The song's music video was directed by Max Moore, who also filmed the band's "Bones Exposed
" clip. Drummer Tino Arteaga said it examines the way technology has taken over peoples lives. "The video is a metaphor for the current state of the Internet/technology-obsessed generation," he explained. "As technology advances, life is lived out through LED screens instead of looking at the beauty in the world around us. This generation needs to begin taking action and 'unplug' instead of mindlessly entering data into computers."