During the first week of August 2020, Old Dominion teased their fans on social media with a succession of close-up photos of cats posted on their Instagram and Twitter. It led to the release on August 7, 2020, of a "meow mix
" of their self-titled album featuring all of the vocals replaced with the word "meow."
Old Dominion aren't the first group to replace vocals with cat noises. The Boston, Massachusetts rock band Guster released a fake online version of their 2003 album Keep it Together
in which all the vocals were replaced by simulated feline meows sung by the group's monitor engineer, Matt Peskie. Titled The Meowstro Sings - Guster's Keep it Together
, they released the tracks to Kazaa to deter illegal sharing and downloading of their legitimate tracks.
A decade later, the hip-hop duo Run The Jewels dropped a parody remix album, Meow The Jewels
, which was essentially their 2014 Run the Jewels 2
record but with all the beats replaced by cat sounds.