The song's music video was directed by Emil Nava and finds Faith in a tempestuous and crumbling relationship with her boyfriend. The singer's real life friend, James, portrays her love interest.
The visual's setting was inspired by David Lynch and his television drama Twin Peaks
as well as the movie The Shining
. Faith explained the concept of the clip to Digital Spy
. She said: "The idea is that we've just broken up and we're both very upset. He's sort of besotted by this other version of me who represents perfection.He's in love with perfection, but the perfection doesn't actually exist - it's like the perfection that I've imagined in my own paranoid, self-loathing way."