The song originated with a comment made by the singer to his merch guy, Lane. The pair were driving in the singer's truck heading for his tour bus when McCollum said out loud, "Man, what does a man have to do to be loved by that girl?" Lane suggested he write it down as a song idea.
When McCollum got on the bus, he sat in the back lounge with a little guitar and just started playing and singing stream-of-consciousness lyrics into his iPhone.
McCollum had a songwriting session booked two weeks later with Rhett Akins, the father of Thomas Rhett. The "Pretty Heart
" singer recalled to The Boot
how he wasn't feeling it that day. He told Akins, "Man, I got this thing I hadn't finished. I'd like to finish it." Akins helped him complete the second verse, and then the veteran songwriter cautioned McCollum against messing with his earlier freestyle lyrics. "Just leave it as is," he said. "Don't touch it."
He took his advice and the final recording is the exact first verse and chorus McCollum freestyled into his iPhone.