Appreciate

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  • Paul McCartney cut this track with Giles Martin (son of Beatles producer George Martin) for his New album. The former Beatle recorded tracks for the record with several producers working in a number of locations ranging from New York to London's Abbey Road and his home studio in Sussex. After a while, he became concerned how the eclectic results would fit together. "I thought, 'Uh-oh, it's not a rock album, and it's not an acoustic album,'" he told Billboard magazine. "And then I thought back to the Beatles albums: There would be something like 'Why Don't We Do It In The Road?' right next to 'Blackbird' or 'Something' right next to 'She's So Heavy.' I mean, we really ran the changes! This has turned out a little bit like that. The continuing thing throughout that pulls it all together, I think, is the fact that it's me."
  • The song's music video is a collaboration with Newman, the robot, who was designed by Mervyn Millar and Ed Dimbleby for Significant Object Ltd. Speaking about Newman, McCartney said: "I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album New but instead the idea turned out to be for my music video for 'Appreciate.' Together with the people who had done the puppetry for the worldwide hit War Horse we developed the robot who became Newman."
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