The Internet really is awesome for Pomplamoose, the duo of Jack Conte and Nataly Dawn
. After meeting at Stanford, they became a couple and formed the band in 2008. Instead of going the traditional route, they used YouTube to distribute and promote their music, a very unlikely proposition at a time when the vast majority of music on the platform was music ripped from CDs or low-quality performance uploads. Jack and Nataly made songs and videos that had production value but retained a DIY aesthetic. And they were consistent, posting them on a regular basis, which built them a loyal following. It also helps that Dawn, their singer, looks really good on camera.