This single's electro pop sound has surprised many of Preston's fans. Digital Spy
asked the former Ordinary Boys singer why he has seemingly relaunched himself as an electro-pop star: Said Preston: "I've always liked electronic music. Four or five years ago there were bands like The Rapture and LCD Soundsystem, who I loved, and then there's raw electronic pop bands like Think About Life, who I've always loved too. Also, it's been three years since the last Ordinary Boys album and I'm sure we would have progressed as a band if we'd stuck together."