The video was directed by Charlie Robins, who also shot the music clips for Naughty Boy featuring Beyonce's "Runnin' (Lose It All)
" and Tinie Tempah featuring Jessie Glynne's "Not Letting Go
." The performance visual celebrates humanity in all its forms. Graham said:
"The video to 'Human' is kind of the first one that I didn't actually have a whole lot to do with in terms of direction because usually I'm very much involved in the process of the video. I usually come up with the idea. I usually take it to people to pitch their ideas but this one I really was stuck on what to do.
To be honest, I was a bit down on all the ideas that came in at that time. There was a lot of sort of shiny: 'You're in a nightclub' or all those kind of ideas and I was thinking: 'F--k this. That's just no good. I don't want that type of video.' And Charlie Robins just came back with this really simple idea and the way he pitched it to me was about these changing faces and trying to get individual emotions out of it. And I think it works really well.
I had to be convinced to be in the video a lot 'cos I don't really like being in videos. It's not my thing. I don't really like lip-synching and stuff like that; it feels very unnatural to me. But I think, even given that and given the fact that I'm very awkward on a camera, I still think it came out pretty well."