Their Hi Infidelity
album was #1 for six weeks in America in the summer of 1981. This earned them a lot of airplay when MTV launched on August 1, but the band's videos were low budget performance clips. In the ensuing years, other acts with more high concept videos began to dominate MTV.
"I always thought it was cool," Kevin Cronin told Songfacts
. "When people came to concerts back in those days, there were no video screens, so if somebody was up in front they could really see the band and really see what was going on, but the majority of people in an arena are so far away that you can barely even see what the band looks like. Well, this was a way to come into people's living rooms and connect with them more. To me, that's kind of what it's all about: finding ways to connect with people through the music. I always thought MTV was pretty cool."