The black and white video was filmed on November 26 and 27, 2011, in Northern Ireland. It was directed by Melina Matsoukas, who was also responsible for "We Found Love
"'s visual, which was also shot in Ireland.
The video lasts three and a half minutes and we counted Rihanna grabbing her crotch 11 times during its running time. Rihanna's white bowler hat, cane, and smoky eye makeup are a homage to Stanley Kubrick's 1971 controversial movie, Clockwork Orange