This was the first hit single released by Roachford, who are a British band fronted by Andrew Roachford. The song was first released in June 1988, with the title of "Cuddly Toy," peaking at #61 on the UK singles chart. It was re-issued nine months later, this time peaking at #4. Released in the US under the title of "Cuddly Toy (Feel for Me)," the tune peaked at #25 on the Billboard Hot 100 in June 1989.
The film Alan Partridge Alpha Papa starts off with Alan, played by Steve Coogan, miming the song in his car. Coogan explained to NME why they chose this track. "It's one of those songs that's slightly forgotten but still kind of catchy. We don't use bad music for Alan, we just use music that's slightly obscure."
This is an entirely different song to the Monkees 1969 cut, "Cuddly Toy."