This song written by Wendell Mobley, Tony Martin and Neil Thrasher finds Ronnie Dunn reflecting on a lost love and denial of true feelings. "We really wanted to do something simple and poignant," Dunn said. "Relationships are tough, and it is not always easy to express your feelings. This song signifies how it is easier to let a relationship end than tell someone how you really feel."
It was released by Dunn as his first single, after inking a new deal with Nash Icon Records, a partnership between Big Machine and Cumulus Media.
The song was produced by Rascal Flatts' Jay DeMarcus. "I was sitting with the A&R department, and they were talking about who to use, and they suggested Jay," Dunn recalled. "I was taken aback at first. I thought, 'I can't have my records sound like Rascal Flatts. That's not going to work.' We wanted to do some hardcore traditional stuff. So, I sat with him, and threw this song out."
The Peter Zavadil-directed video shows Dunn singing at night coupled with scenes of the ending of a relationship in a small town. "It's a song about male pride," said the director. "It's not about trucks, whiskey or a variety of catchy clichés. It's about a guy with a broken heart fighting to play it down."