Canadian singer and songwriter, Ruth B
, discovered a successful writing method that works well for her with her viral hit, "Lost Boy," which started as a 6-second clip on Vine. The last song "Superficial Love" on her debut EP The Intro
also began as a Vine. She posted a video of the first lyric of the chorus, "This superficial love thing got me going crazy," and just wrote the rest of the tune around that part.