The Jonnie Malachi directed music video tells a bittersweet tale of love rivalry between a geek and a bad boy from a young age. The director told Promo News
that the casting of the lead parts worked out well. He said: "The 'little badboy,' Eric Dibb Fuller, has actually been playing the Artful Dodger in the West End version of Oliver!
. It was also really lucky that we could find the younger and older versions of the main roles looks-wise.
I had also just photographed the comedian Eric Lampaert for his Edinburgh comedy festival posters, so had him squarely in mind for older geek. I wanted this to be 'bittersweet' – and hopefully it has the right balance of cute sweetness, with some luvverly heartbreaking dark undertones."