Selena Gomez explained the song's message of treating haters with kindness to Just Jared
: "I think people won't even realize that their words are so meaningful and I think people need to hear that a little bit more," she said. "There's just a lot that happens and now with social media and how much access people can have to your heart and your feelings, it's a little frightening."
"And I think that it's very important to understand that if you combat it and don't give in to it, it will just make you feel so much better," Gomez continued. "I will have such a heavy conscience if I retaliate all the hate I get. Trust me, I want to, but I do feel like that's always been the best thing for me, is turning the other cheek."