Shakira sung the "La La La (Brazil 2014)" version of the song at the closing ceremony of the FIFA World Cup in Brazil on July 13, 2014. Her performance marked the third time the Colombian singer performed at the World Cup, making her the first artist to have three consecutive performances at the global event following "Hips Don't Lie
" in 2006 and "Waka Waka (This Time For Africa)
" in 2010. "I have an intricate relationship with football for obvious reasons," explained Shakira, "and I truly understand what the FIFA World Cup means to so many people, myself included - it has this innate ability to awaken a passion in us and bring together people of all races, ages and socioeconomic backgrounds."
"For me, the World Cup carries such a tremendous personal connection as well," she added. (Shakira met her partner, Spanish soccer player Gerard Pique, at the 2010 event).