The lead single from Ratchet is an anthem about breaking up and looking out for number one. It is accompanied by a Philip Hodges-directed video, which finds Shamir Bailey at a physical and emotional crossroads. The singer is transported into a retail job where he's transformed into a Muppet.
Shamir explained to NME: "The video starts with me, like I am in real life, in the flesh, but then I take myself to this fantasy land away from all the real life bulls--t and turn into a Muppet. Seven year old me is dying inside."