The song's music video was directed by Darren Doane, who previously worked with Shinedown on their clips for "Devour
", "Sound of Madness
" and "If You Only Knew
." "We really wanted the video to match the intensity of the song," Smith said. "We've worked with Darren Doane on several of our videos so there's a real trust between us and it only took a few takes. Honestly, I don't think we could have done too many more - we gave it everything we had, literally playing so hard that it physically hurt."