Songfacts®:

• Stéphanie 'Soko' Sokolinski is a French singer and actress whose musical breakthrough was in 2007 when her song "I'll Kill Her" was a hit in several countries, including Australia, Belgium and Denmark. She released her debut LP, I Thought I Was An Alien in 2012, and it proved to be moderately successful hit in her home country peaking at #53 on the French album chart.
• In 2014 this I Thought I Was An Alien track was featured in Los Angeles-based womenswear brand Wren's 'First Kiss' ad campaign. The commercial went viral resulting in the song becoming a Top 10 hit in the US.
• The viral video captures twenty random strangers kissing for the first time. Soko herself appears as one of the lip-lockers and her song was chosen for the clip by Wren's founder and creative director Melissa Coker. "I wanted to create something that was pure, authentic and full of emotion for the Wren Fall 2014 campaign," Coker told Billboard magazine. "When casting the video, I reached out to the most dynamic, charming and inspiring people I know in LA, including Soko. She generously agreed to be one of the performers and went one step further: asking if I would like to use some of her music in it."
• The song deals with Soko's childhood fear of death and subsequent fascination with living. "I lost my dad and a lot of family members at such a young age," she told MTV News. "I know it sounds morbid - I was a pretty morbid kid - but it's actually not anymore how I see it. It gave me that vital passion for life, and will to conquer it all and live and love fully and make every day the best page of the storybook of my life!"
• This debuted at #9 on the Hot 100 thanks to the interest generated by the video. The following week people moved on to the next thing that drew their attention in their Facebook feeds, so with little airplay or sales to accompany it, "Dead" became the first ever song to fall off the Hot 100 from inside the Top 10.