Jerry Casale directed the video. He was a founding member of Devo, a band that was making innovative videos years before MTV went on the air. He directed all Devo's videos, and has worked on videos for many other artists. In our interview with Casale
, he talked about working on the clip: "I directed the epic video, the last video they made before they broke up. Everybody had their own dressing rooms and only came out for the takes and then disappeared back in their dressing rooms. They were very professional - when they would come on the set, they were ready to do what they were supposed to do, but it was all business. I only found out during the shoot what was really going on with them, I had no idea they were about to break up until we were in the middle of this 3-day shoot of this epic 5-minute-and-20-second song that was a very depressing song. I guess it was Chris' final statement about how he was feeling. It certainly left you with a depressed energy after you heard it."