The actor Morgan Freeman not only appears in the video, but narrates it. And, as Azar told us, it didn't cost him a thing: "The video was really what set that song apart. Having Morgan Freeman in it was a gift. It was one of those things where if you ask, the worse thing they can say is 'no.' You never know. He had moved back to Mississippi. My mom grew up on Highway 61 in a grocery store, on top of it. And my cousin's got this famous bar-b-cue place called Abe's Bar-B-Q that Paul Simon and Elvis Costello and Robert Plant, you name 'em, they've been there. My cousin's bar-b-q place sits right down the street from where my mom grew up on Highway 61 and the 49 split. When people talk about the crossroads and all that, well, it crossroads in there. It crossroads in a lot of places in a lot of people's minds, in the history and the lure of the delta. But with that said, he had moved back to a town that was back in Charleston, Mississippi, that was just down the street. And we just called. Morgan heard the song and he goes, 'You know what? This song matters. I'll not only do the narrative, I'll be in the video.' And it was just a wonderful gift.
I was on the same label that Shania was, and they had spent gobs of money on her video at the time, and we had spent pennies on the dollar compared to that, and we had Morgan in it. (laughs) He didn't even charge me anything."