Take That first sang this song at the 1995 Brit Awards, and it created such a stir that its release date was brought forward and the song was made available to radio stations 6 weeks before its release. It sold 350,000 copies in the UK in its first week of release, the highest amount in 10 years, and became Take That's biggest UK seller, selling 959,582 copies. It also hit #1 in many countries abroad and was Take That's only US Top 40 hit. The song's writer, Gary Barlow, aimed the song at moms and dads as well as the band's teenage fans.
This won the 1996 BRIT Award for Best Single and two Ivor Novello Awards.
It has been rumored that the Bee Gees helped write this. Speaking to The Guardian in a 2013 interview, Barry Gibb denied this was the case saying he has "never even heard" the song.