The Alan Parsons project was a studio band that didn't perform live until the '90s, which technology made it possible to re-create their music on stage. This posed a problem for music videos, which they solved for their first video, for "Don't Answer Me
," but using animation. "Prime Time" was their second video, and the band didn't appear in it. Directed by D.J. Webster, it follows two mannequins who come to life - this was three years before that concept was used in the film Mannequin, starring Kim Cattrall and Andrew McCarthy.