The music video was directed by Chris Marrs Piliero, and reprised a character he created for the original placeholder video for the band's song "Tighten Up
": A puppet dinosaur named Frank. The clip shows Frank poolside being fawned over and fought over by a bevy of beautiful women. Scrolling along the bottom of the screen (in the Cooper Black font used on the album cover) is a message from the band declaring how much they hate the video ("The Black Keys feel the dinosaur puppet lip synching to their song is demeaning to the soul of their new record...").
According to Marrs Piliero, that message was real, and he's OK with it, since the video was intentionally dumb. Piliero also directed what became the official video for "Tighten Up," which the duo loved.