While they aren't as well-known today, The Fortunes were a big deal in their time. You know the Coca-Cola jingle "It's The Real Thing?" And the even-earlier one "Things Go Better With Coke?" The Fortunes! In the 1990s and 2000s, they recruited ex-Badfinger Bob Jackson and ex-Dakota Eddie Mooney. They were also on the UK TV show Top of the Pops
in 1965. The Fortunes also signed to Decca Records in 1963 - who were probably still smarting from their decision to turn down the Beatles the year before because "guitar groups are on the way out."
Speaking of Coca-Cola jingles, in case you were wondering, The Fortunes did not
also do "I'd Like To Teach The World To Sing
" - that was The New Seekers in 1971, although the same song-writing team of Roger Greenaway and Roger Cook also wrote that one. Apparently, Coca-Cola at once point decided to hang its entire marketing strategy upon British pop stars.