I Am The Beat

Album: Full Throttle (1980)
Charted: 6
Play Video

Songfacts®:

  • This became a hit in the UK after BBC Radio 1 DJ Simon Bates chose this as single of the week for his morning show and played it daily.
  • Singer/guitarist Jonny Whetstone told Mojo magazine October 2008 that this Motown inspired song wasn't representative of The Look's new wave sound. He explained: "It got popped up. We weren't happy with what happened-live it was a lot rougher. We had a lot of arguments, MCA wanted brass but we loved the Hammond organ. The demos were much rougher and more lively. MCA didn't think it would be a hit, and they didn't put money into promotion. We had no money-we used to get promotional records from the girls at the front desk at MCA and sell them. When the hit came along, bottles of champagne turned up but we had no food to go with them."
  • Having started out as a progressive rock band called The Kreed, the foursome from Ely, Cambridgeshire moved to London and changed their name to The Look, which was a reference to British 1960's model Jean Shrimpton. This song proved to be their only UK Top 40 hit, the band's only other chart entry being its follow-up "Feeding Time," which peaked at #50. The Look continued to work together and in 2005 they recorded an album Pop Yowlin'.
  • The song's single release had a unique feature at the end of the recording. The run-out groove was the song's last line, "I am the beat!… the beat!… the beat!…," being repeated endlessly in perfect time until the needle was removed from the record.

Comments

Be the first to comment...

Editor's Picks

Narada Michael Walden - "Freeway of Love"

Narada Michael Walden - "Freeway of Love"They're Playing My Song

As a songwriter and producer, Narada had hits with Aretha Franklin, Whitney Houston, Mariah Carey and Starship. But what song does he feel had the greatest impact on his career?

Commercials

CommercialsFact or Fiction

Was "Ring Of Fire" really used to sell hemorrhoid cream?

Kip Winger

Kip WingerSongwriter Interviews

The Winger frontman reveals the Led Zeppelin song he cribbed for "Seventeen," and explains how his passion for orchestra music informs his songwriting.

Keith Reid of Procol Harum

Keith Reid of Procol HarumSongwriter Interviews

As Procol Harum's lyricist, Keith wrote the words to "A Whiter Shade Of Pale." We delve into that song and find out how you can form a band when you don't sing or play an instrument.

Taylor Dayne

Taylor DayneSongwriter Interviews

Taylor talks about "The Machine" - the hits, the videos and Clive Davis.

Director Paul Rachman on "Hunger Strike," "Man in the Box," Kiss

Director Paul Rachman on "Hunger Strike," "Man in the Box," KissSong Writing

After cutting his teeth on hardcore punk videos, Paul defined the grunge look with his work on "Hunger Strike" and "Man in the Box."