Songfacts®:

• This song is about the buzz created by the media categorizing the Ting Tings as a 'cool' band. Katie White explained to the Sun newspaper May 23, 2008: "It wasn't us who decided we were cool. It was the cool people who decided. We're pretty normal. We listen to 'Ghostbusters' and 'Kung Fu Fighting.'" Jules De Martino added: "When we read that people thought we were cool, we laughed. Some of the songs we wrote like 'We Started Nothing' and 'Keep Your Head were about that.'"
• De Martino expanded on this song in an interview with Rhapsody: "At this point, we were touring quite a lot and a lot of press was building up for the band. We weren't big-headed. See, everyone was calling us, 'the new…' 'the next…' and we wanted to remind ourselves and everybody that that's not what this is about. It's not trying to start a scene. This is just us, people who are into art, who just started to throw parties and decided to have fun with a band and write songs."