What's a Weeknd music video if he doesn't kill himself in it? One of the most intriguing aspects about The Weeknd as an artist is the ongoing story throughout his videos. The plotline has been greatly analyzed
, but a common theme is The Weeknd somehow getting harmed in them. He gets in a car accident in "The Hills
," he's lit on fire in "Can't Feel My Face," he buries himself alive in the desert in "Tell Your Friends
," and he shoots himself in the head at the end of "False Alarm
"Starboy" is no different. The video begins with the Beauty Behind the Madness
Weeknd tied to a chair inside his house. A mysterious black-masked man puts a plastic bag over his head and suffocates him to death. The scene is so graphic that the television station MUCH
in Canada didn't play that part. The next shot zooms in on a diamond-cross hanging from the black-masked man's neck as he fixes his probably super-expensive leather jacket and gloves. Mystery man takes off his disguise and shockingly reveals that it's actually The Weeknd underneath it, except he's cut off his distinct dreadlocks. He sings, "I'm tryna put you in the worst mood, ah" and the Starboy Weeknd is born.
The new Weeknd sings and dances around his house admiring the walls covered in Beauty Behind the Madness
memorabilia. He sees a glowing pink cross at the end of the hallway and becomes hypnotized by it. He then has his own kind of George Michael "Freedom! '90"
moment when he breaks all the possessions from the Beauty Behind the Madness
-era with the pink cross.
So, basically, The Weeknd kills off his old self. He's reborn as the Starboy character and demolishes everything that represents his celebrity (well, except for his precious cars). One premise about the storyline that runs through his videos is that The Weeknd essentially sells his soul to the devil in order to become a pop star, which is possibly mirroring how he feels about his real-life relationship with the music industry. So the music video for "Starboy" supports the idea that The Weeknd is actually critically looking at his success and fame in the song by shattering everything that symbolizes it.