Having just released a series of mixtapes and one EP, Brooklyn, NY-based rapper Theophilus London found himself causing a stir with his performances at the 2011 Cannes Film Festival. The title of his debut album, Timez Are Weird These Days is a reference to the tidal wave of fame London found himself riding. He told Billboard magazine: "We were in Cannes for like two weeks playing shows, just wilding around a whole new part of the world. Yachts in those places were playing our music and the people were enjoying it."
London premiered this tune during the trailer for the second season of HBO's How To Make It In America. "The song is like post-Osama [bin Laden] freedom," London explained to Billboard magazine. "It's about not joining no group. It's walking into a room, brave, by yourself."