A concept record of sorts, Queen of The Clouds is split into the three stages of how things usually go for Tove Lo in a relationship: "The Sex," "The Love" and "The Pain." She explained that this song is about two people trying to get over their problems by having lots and lots of sex.
The video was directed by Andreas Weman and Johan Lydén. The clip finds Tove Lo searching for her bad-boy love, who is wanted by the cops. She described it as a "sexy, tacky, dirty Dogville-inspired piece."
"We Are Never Ever Getting Back Together" by Taylor Swift earned an entry in the 2014 edition of the Guinness Book of Records for the fastest-selling digital single. It reached the #1 spot on iTunes just 50 minutes after its release.