The video, directed by Barry Devlin ("Pride (In The Name Of Love)
"), features U2 walking around Fremont Street in downtown Las Vegas and interacting with passersby. Bono even smooches a couple fans (this was before social distancing) and climbs on the hood of a car to speak to its driver. According to Pat Christenson, president of Las Vegas Events, the clip boosted Sin City's credibility in the music scene. "The whole perception of Vegas changed with that video," Christenson told Las Vegas Review Journal
. "Now all the big names come here, some of them five, six times a year."
Several other musicians filmed videos on Fremont Street, including the Flaming Lips ("Do You Realize??
"), Ice Cube ("Chrome And Paint"), and The Weeknd ("Heartless
," "Blinding Lights