In this electro/grime/house hybrid Wiley tells the story of a possessive girlfriend who he finds to his dismay is borrowing his bling barely days into the relationship.
The music Wiley raps to is a dance track called "What Would We Do" by DSK, which was originally recorded in 1991. Though it caused a sensation when it was played in clubs it only reached #46 in the UK charts. An Industry Standard remix then crept to #55 in 1997.
Wiley (real name Richard Cowie) is a London rapper/producer who first reached the UK charts in 2004 with "Wot Do U Call It?" (#31). He is also a member of the UK rap collective Roll Deep who had two UK hits in 2005 with "Avenue" (#11) and "Shake A Leg" (#24).
The video features a group of women dressed as and behaving like foxes. Wiley was meant to be in it but failed to show up to the shoot. His excuse was that he got a cut on his face two days previously.
The song was used as the theme tune for The Kevin Bishop Show, which ran for two series on Channel 4 in 2008 and 2009.