In Islamic law, a fatwa is an authoritative legal opinion on a point of doctrine. In 1988, British novelist Salman Rushdie provoked outrage in the Islamic world following publication of his allegedly blasphemous book The Satanic Verses. The following year the Ayatollah Khomeini of Iran issued a fatwa calling for the death of Rushdie. Yusuf found himself courting controversy when addressing students at Kingston University, he allegedly expressed support of the Ayatollah's fatwa on Rushdie, though the singer accused the media of misrepresenting his position. He told The Sunday Times July 26, 2009 that the episode inspired this song. "It's about finding myself being chased by a wild pack of lies, whenever something controversial happens."
In an interview with The Sun May 1, 2009, Yusuf likened the mood and arrangement of this song to "Pop Star" from the first of his Island records, 1970's Mona Bone Jakon.