After winning Season 3 of The X Factor in December 2013, Floridians Alex Kinsey and Sierra Deaton were given a $1 million recording contract from Sony Music Entertainment. This was their debut single.
The song was written by Alex & Sierra with Martin Johnson (Avril Lavigne, Daughtry) and Sam Hollander (Neon Trees, Gym Class Heroes). "'Scarecrow' is a song about hope," said the musical (and romantically involved) pair. "It's about believing in a relationship so strongly that a lack of communication isn't enough for you to give up on the other person. Everyone has trouble communicating sometimes... Or all the time, and everyone deserves to be believed in. We are super proud that our first single is something we wrote, and we're super happy that it's something fun to listen to and fun to play."