The video was directed by Paul Rachman, whose forte was hardcore acts like Bad Brains and Suicidal Tendencies. In the late '80s and early '90s, most of the work was in hair metal, which didn't suit him, so he was thrilled when grunge came along.
The video was shot on a farm outside of Los Angeles in the Santa Monica Mountains. Staley and Rachman worked together on the concept; Staley's original idea was to have a baby with his eyes sewn shut, per the line, "Feed my eyes, can you sew them shut?" The baby was changed to a hooded caretaker, revealed at the end to be blind. Shot in black and white, it was treated in post production with a sepia look.
The murky clip became a touchstone for the genre, visualizing the music as rough, dark and organic. Rachman's next video was "Hunger Strike
" for Temple Of The Dog, where he worked with two more grunge godfathers: Eddie Vedder and Chris Cornell. (More in the Songfacts Paul Rachman interview