The song's interactive music video was put together by Chris Milk ,whose credits include Kanye West's "All Falls Down
," and is an interactive project with Google Maps. Check it out on The Wilderness Downtown
. (Its title is taken from the song's lyrics). You will be asked to enter the address of the house where you grew up and a video loads with aerial and street Google Maps shots of that neighborhood. You will then see your childhood address becoming part of the action.
Win Butler explained the thinking behind the clip to NME
: "The idea was to try and use what is powerful about the web. Director Chris Milk had the idea of working with Google Maps to find a way of using that database of information. I think he was sick of making music videos that networks won't even play."