In 2007, Mayers joined the ASAP Mob, a Harlem-based hip-hop collective who shared similar interests in music, fashion, style, and art (ASAP is an acronym for "Always Strive and Prosper"). Mayers subsequently adopted the performing name of A$AP Rocky. He told Hypetrack
: "At the time, A$AP was a crew out there that didn't get a lot of recognition but they caught my eye because real will always recognize the real, you know?"
"I felt we shared a lot in common, from our views and realizing we are outcasts," Rocky added, "and just say 'f--k it we're going to be ourselves.'"