Auburn Williams was born in Minneapolis to a single mother. She began singing in church and listened to nothing but gospel music as a kid. When she was 13, Auburn began performing with a local all-girl group called Loyal and she continued to work on her songwriting, posting tracks on her MySpace page growing her fanbase the grass-roots way. In 2007, Auburn released an independent album called Same Giirl on local St. Paul label FS Music. The record spawned the underground hit "Ewww!!!", which climbed to #6 on DJBooth's Underground chart.That same year, Auburn opened for Keyshia Cole, performing in more than 20 cities. At the end of 2007, Auburn was signed as the first female artist to J. R. Rotem's Beluga Heights record company.
This is the major record label debut single by Auburn. The track was co-written and also features R&B artist Iyaz and was produced by J. R. Rotem. It was released on June 15, 2010 via digital download.
In this sassy empowerment anthem, Auburn dismisses an in-your-face suitor. She explained: "It's about how you're trying to have a good time and someone gets in your face and starts complaining. You have to put your fingers in your ears and say, 'la la la, I can't hear you!' The song has a lot of my personality in it. When I sang it, I felt the irritation. I was really saying 'Get out of my ear please!'"
The song samples the 2000 international hit, "Around the World (La La La La La)," by the German Europop band A Touch of Class.