Pay Attention

Album: Cadillactica (2014)


  • Over Jim Jonsin's bubbly soundscape, this song finds a love-stricken Big K.R.I.T. fixated on one lady in the strip joint. Guest vocalist Rico Love croons on the hook: "I should be paying more attention to you." Speaking with with Respect magazine., K.R.I.T. explained how the song came about: "I had the opportunity to go down to Miami and work with Jim Jonsin and his team of producers, Zac and Finatik," he said. "Also, at the same time I wanted to be able to get in with Rico and work because Jim Jonsin and Rico have this musical relationship where it's cohesive and they work in a way that's organic and it was a blessing to be able to go down there and get in the studio with both of them and create a song of that nature."

    "It was dope to get in with Rico because he has a gift for writing hooks that are relatable for everybody," K.R.I.T. added. "It doesn't matter where you're from and it doesn't matter who you are, you can relate to these hooks. When he sent that to me, I was like 'I got it' as far as the verses and it was just dope to be able to add a little bit of my edge and my southern twang to it."
  • New Orleans singer-songwriter Rico Love started off as a rapper but was encouraged to be a songwriter by Usher after he composed lyrics for his Confessions track "Throwback." Love continued to pen tunes for the "Yeah!" singer, including the Raymond Vs Raymond singles "There Goes My Baby" and "Hey Daddy (Daddy's Home)." Meanwhile requests for Love's compositions began coming from other artists and he went on to write and produce records for the likes of Beyoncé ("Sweet Dreams") and Keri Hilson ("Energy") .

    In 2013 Love decided to set his sights on a solo career of his own and released his debut solo EP Discrete Luxury, which included the Hot 100 single "They Don't Know."


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