BigXthaPlug Artistfacts

May 12, 1998
BigXthaPlug is a rapper known for a deep, booming voice, percussive flow, and vivid storytelling rooted in Southern rap traditions.
BigXthaPlug, born Xavier Landum in Dallas, Texas, credits his diverse musical upbringing for his sound. His mother, also a Texas native, schooled him on the hard-hitting Southern rap of UGK and Lil Wayne, while his father's influence leaned towards the smooth grooves of the Isley Brothers and other R&B mainstays.
Big X was a standout football player at Ferris High School and played briefly for Crown College in Minnesota before shifting to music.
His gritty, street-hardened 2020 debut EP, Bacc From the Dead, lit the spark. The self-released project landed on the radar of UnitedMasters A&R Aaron Hunter, who, after flooding BigX's inbox with DMs, flew to Texas for a face-to-face. The meeting spot was a birthday bash for the rapper's cousin at Chuck E. Cheese. That unlikely intro led to a 2021 deal with UnitedMasters.
BigX spent time in prison for burglary and aggravated battery in 2022, including a period spent in solitary confinement. Rather than succumbing to the isolation, he channeled the experience into creative output, writing lyrics on medical-grade paper and diligently reading the dictionary. Reflecting on the time, he admitted to Billboard, "I tried to read the Bible but I couldn't do it."
Following his release later in 2022, things clicked into place. BigXthaPlug established his own imprint, 600 Entertainment, signing artists like Ro$ama and Yung Hood. He also joined Key Glock on tour and forged a strong collaborative relationship with producer Bandplay.
His debut album, Amar, released in February 2023, was named after his son and explores themes of family and fatherhood.
Released on October 6, 2023, "Mmhmm" became his first song to chart on the Billboard Hot 100, peaking at #65. The song gained popularity through its catchy sample of The Whispers' "And The Beat Goes On" and widespread use on TikTok, where it was featured in over 20,000 clips.

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