This was used in an advertising campaign for Chevrolet trucks that ran from 1991 - 2004, making it indelibly associated with the vehicles. The song helped sell a lot of Silverados, and is considered one of the best choices for an ad campaign in the history of music. With a sturdy tempo, a singer who fits the demographic, and lyrics about reliability, this was the perfect song. The title provided a tag line better than anyone in Madison Avenue could have dreamed up, and the song got a new life, becoming much better known than it was on initial release.
Jerro - New Alexandria, PA, for above 3