Sparxxx was produced by Timbaland and signed to his Beat Club label, a division of Interscope. On "Ugly," Timbaland recycled the beat to "Get Ur Freak On
," the Missy Elliott hit he wrote and produced with her. Timbaland was the hottest producer in the game, with hits for Ginuwine ("So Anxious
") and Aaliyah ("Try Again
"Get Ur Freak On" was a hit in the summer of 2001; "Ugly" reached its chart peak of #15 in the US that November. The beat was still fresh but also felt familiar, so it was a great way to launch a new artist. With Timbaland, Sparxxx had instant hip-hop credibility and an in to radio stations that were happy to play a new Timbaland jam, even if the vessel was a husky white guy from Georgia.