The song's music video was helmed by Norwegian director Ray Kay, who won a MTV Video Music Award for his work on Lady Gaga's Poker Face
clip. He told Norwegian website 730.no
about the shoot: "The recordings went very well, and Cheryl was fantastic to work with. I drove her very hard at the shoot, and it was very difficult on her part. My job was relaxing in comparison. We made the video in London, with a lot of focus on fashion and dance, with very tough choreography, before putting it all together in Los Angeles afterwards. I have a strong feeling that this will be a # 1 for Cheryl in England!"