The song's music video features R&B singer and model Cassie. It was directed by Joseph Kahn, who also worked with Brown on the "Forever
" and "I Can Transform Ya
" clips. The parallel to the singer's relationship with Rihanna is hard to dismiss, and Kahn admitted that between this video and the one for "I Can Transform Ya," '"Crawl' is my favorite one, because - gosh, I'm going to let you in on this - 'cause it's probably his most personal thing he's ever done. I mean, everything that's happened to him in the year, I think this is going to be his big statement, in terms of what he's feeling and what he's living through right now."