Chris Brown told MTV News about the video: "I co-directed it as well, and it shows me more solo. Like, it shows the grown side of Chris - it doesn't show the kiddie side. 'Cause with this album, I wanted to blend, I wanted to do all different visuals of me. The first [video] 'Wall to Wall,' the acting, the vampires, the spookiness, then you go to 'Kiss, Kiss,' that had the little goofy part, now this one is solo, the main [performer] is me. Me freestyle dancing - just showing people me naturally, not a choreographed routine, just me dancing and showing you what I'm capable of. But at the same time, just having fun with the camera, and just one-on-one time with me and my audience."