Like her first hit, "Gypsy Woman (She's Homeless)
," Crystal Waters wrote the lyrics and melody to "100% Pure Love" with her production team The Basement Boys taking care of the track. At first, the song was called "The Beat Goes Boom," with lyrics addressing how rap songs often debased women. The Basement Boys hated her hook, so she came up with a new one and made the song more of a general affirmation.
"You get what you put out there, so I wanted to do something more positive," she told Songfacts
. "Plus, I was in love at the time."