This is the fourth official single to be released from Bad Intentions. Dappy penned the song himself and he explained it is a little different from his previous released tunes, in that he is "speaking from the heart." Dappy debuted the song when he performed it live at T4 On The Beach on July 1, 2012. It was released on September 23, 2012.
The song was produced by TMS, who are an English songwriting and record production team. TMS were also responsible for Professor Green's #1 hit "Read All About It" as well as Dappy's hits "No Regrets" and "Rockstar."
The Colin Tilley directed music video was filmed at the beginning of August 2012 in Hawaii. Tilley also helmed the clip for Dappy's N Dubz bandmate and cousin Tulisa's song "Skelton" on the same Pacific island.
"It's the End of the World As We Know It (And I Feel Fine)" was inspired by a dream where Michael Stipe conjured up images of people with the initials L.B.: Lester Bangs, Leonid Breshnev, Lenny Bruce and Leonard Bernstein.