Coca Cola's previous official World Cup anthem was K'Naan's "Wavin' Flag
," which was chosen as their campaign music for the 2010 soccer tournament. "We always try to bring to light our campaign ideas through music and in 2014 we're talking about the World Cup and bringing the world together," the brand's Director of Global Entertainment Marketing told Billboard magazine. "That is what the song was meant to do from a lyric perspective. From a music perspective, we wanted the music to stay very authentic to Brazil, but in an original way that would resonate with an audience internationally…we're taking that rhythm of Brazil and pairing it with just a great mainstream song."