The World Is Ours

Album: One Love, One Rhythm (2013)
Play Video

Songfacts®:

  • Coca-Cola's global 2014 FIFA World Cup anthem is performed by the Brazilian-born, American-raised singer and 2012 US X Factor finalist David Correy with the Brazilian percussion troupe Monobloco. Correy told Billboard magazine that he immediately identified with the song. "You can just hear the emotion pouring out of my vocals," he said. "Young kids need something to believe in. that's what makes us feel like we're a part of something. That's what this meant for me. I've never felt so proud to be a part of something. It represents me so well." The tune was debuted live by Correy on September 12, 2013 on Corcovado Mountain above Rio de Janeiro.
  • The track was penned by the American songwriting team Rock Mafia, who created many of Miley Cyrus' early hits and produced by Brazilian-born Mario Caldato Jr., who has worked with Beastie Boys, Jack Johnson, and various Brazilian artists including Seu Jorge and Bebel Gilberto.
  • Coca Cola's previous official World Cup anthem was K'Naan's "Wavin' Flag," which was chosen as their campaign music for the 2010 soccer tournament. "We always try to bring to light our campaign ideas through music and in 2014 we're talking about the World Cup and bringing the world together," the brand's Director of Global Entertainment Marketing told Billboard magazine. "That is what the song was meant to do from a lyric perspective. From a music perspective, we wanted the music to stay very authentic to Brazil, but in an original way that would resonate with an audience internationally…we're taking that rhythm of Brazil and pairing it with just a great mainstream song."
  • The single's cover photo spotlights Correy's tattoo on his back that shows a Brazilian flag covering a hand making the metal horns sign.
  • Several other versions in Spanish and Portuguese were subsequently released, featuring Gaby Amarantos, Carlos Vives and Wisin of the reggaetón duo Wisin y Yandel.
  • Aloe Blacc was one of the many other artists to record the song. "I want my music to inspire people to dance, to smile, to sing," said Blacc of his version. "The more songs that I can do that make people happy, the better I'm contributing something positive to the world."

Comments

Be the first to comment...

Editor's Picks

80s Video Director Jay Dubin

80s Video Director Jay DubinSong Writing

Billy Joel and Hall & Oates hated making videos, so they chose a director with similar contempt for the medium. That was Jay Dubin, and he has a lot to say on the subject.

Desmond Child

Desmond ChildSongwriter Interviews

One of the most successful songwriters in the business, Desmond co-wrote "Livin' La Vida Loca," "Dude (Looks Like A Lady)" and "Livin' On A Prayer."

Robert DeLeo of Stone Temple Pilots

Robert DeLeo of Stone Temple PilotsSongwriter Interviews

Stone Temple Pilots bass player Robert DeLeo names the songs that have most connected with fans and tells the stories behind tracks from their Tiny Music album.

Pam Tillis

Pam TillisSongwriter Interviews

The country sweetheart opines about the demands of touring and talks about writing songs with her famous father.

Eric Clapton

Eric ClaptonFact or Fiction

Did Eric Clapton really write "Cocaine" while on cocaine? This question and more in the Clapton edition of Fact or Fiction.

Randy Newman

Randy NewmanSongwriting Legends

Newman makes it look easy these days, but in this 1974 interview, he reveals the paranoia and pressures that made him yearn for his old 9-5 job.